colour Archives - ICA Creation

Dr Seuss concept – Discover story centre

Written by Lucy R on May 2, 2017. Posted in Blog.

It was great to work on an inspiring project brought by Discover London’s story centre

We were commissioned by Discover to create Dr Seuss themed elements.

The elements had to be as close as possible to the illustrations of the iconic DR Seuss, bright imaginative and quirky whilst being hardwearing + practical.

Have a look below to see what we created!

We created a Dr Seuss car — We were commissioned by Discover story centre in London to transform an adult tricycle in to the fun and interactive Dr Seuss car from his book The cat in the hat. Discover supplied us with the adult tricycle ready to transform. The main body of the car was carved from EPS, made in 2 sections, coated with fr polyurea which is water + impact resistant and spray painted to required colour. The cars various components were created using a combination of materials and a variety of techniques such as carving, welding, spray painting, coating to achieve final interactive and fun result! When transforming the bike we had to keep as close as possible to the original concept of the Dr Seuss illustration whilst making sure it would be durable and practical. The car is fully usable and the main body is removable for ease of transport etc. We cant wait to see the fun bike in action at events, It will be amazing to see the dr Seuss car out and about making people smile!

We created 4 colourful trees, each with an individual tree top shape. The trees were made from an internal aluminium structure for extra durability with an aluminium base. The outer material is polystyrene which was hand carved, coated with FR polyurea to ensure the trees are to be water proof + durable and impact resistant. All trees were then primed and spray painted with a top coat to required colour number.